Understand HOW People React to Social Media

Posted on January 12, 2011. Filed under: Social Media | Tags: , , |

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understanding social media

I’ve been in Social Media for a long time and met a variety of situations where social media’s overrated, overwhelmed, rejected, accepted, overstated, underestimated and of course, developed, integrated, implemented and successful. That’s a lot to say. Indeed, is one of the things that make so valuable my work, the experience: idea, experiment, failure, feedback and try differently.

When I work for a new firm or client, I’m quite honest saying that what we’re going to do is experimenting and trying news and different ways t implement social media fro real results. It may appear scary, but hey actually is what we do, don’t we?

What Happens

Surely, you’ll never understand how people resonate to social media, nor how they are going to cope with. Will be they attuned with it? or otherwise, will want they to diminish it?

Yo might find a strong willingness to integrate it into the business strategy or perhaps they will neglect it, arguing that is not going to bring any profits or changes at all – thus, status quo – think twice, perhaps they don’t want things change or get different.

You may find a discouraged team who has tried at its best, but they got nowhere – Wish they keep pushing – Has something to see with managing instead of leading? Remember you manage things and lead people.


All this thing leads me to one question, Why is sometimes Social Media so polarized?

The attitude will prove essential either way. In one case, it (Social Media philosophy) will engage with the team spirit and increase the chances of being successful in it.

Then, the possible answer. Is all about your bias. Chances are that if you talk to people about Social Media in terms of sales, profits, income, database, increase, raise, ROI, etc. – Sure you got the idea – People will react more openly, ready and kindly to embrace Social Media. However, you can continue with “a sense of community”, “brand awareness”, “feedback”, “sentiment”…which are important too. But – and this is a great but – LET ME BE CLEAR on this, Do they truly matter when we want to make Business?

Thoughts? What say you?

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3 Responses to “Understand HOW People React to Social Media”

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[…] This post was mentioned on Twitter by Isra García. Isra García said: Isra Presents – Understand HOW People React to Social Media: http://wp.me/pwvSB-dA […]

I would argue that every organisation has different needs and reacts differently to Social Media.

Digital agencies need to understand that we simply cannot apply a ‘one-size-fits-all’ approach and that we need to take the time and trouble to understand the ethos of the organisation before we implement a flexible yet effective social media strategy.

I agree with you partly Oscar. However, there’re 2 languages that can boost both negotiations and performance. First one is ROI and the second, human connection.

As long as you learn to speak both, you can adapt to market needs.

Thanks for your comment

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  • About Isra García

    My job simply isn't make waves but riding them!

    I help and guide individuals and organizations on ”going social“. That is to say, I architect and execute social media strategies in order for them to maximize their reach, build influence and harness the power of global communications building social relationships within an engagement perspective.
    Let's make it happens!

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