Facebook

How Facebook Benefits your Business

Posted on November 25, 2009. Filed under: Facebook, Social Media, social networking | Tags: , , , |

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Have you ever suffered of a friend or relative that posted something corny, embarassing or even a photo that you wish that your current and prospective customers never see??

I think everybody who has a Facebook account it has passed through this at anytime. When this occurs is when we start looking for a way to keep our business safe and isolated from our personal life. Having a Fan Page on Facebook for your Business could be the solution. Here you have my 10 commandments

1 – Ease of  linking

From your fan page link directly to your website. Embed a fans badge on your web page allows visitors to instantly become a fan of your business. This also has an extra advantage with search engines because the visibility of any Facebook page (by the sheer power of Facebook ) is much higher than your website.

2 – Fans approval

People could follow your Facebook page without having been approved first (as with a friend on your personal profile on Facebook). This saves you plenty of time and makes it easy to build your tribe.

3 – Unlimited amount of fans

You have an unlimited amount of fans. At this time the number of friends on your profile limited to 5000. Nevertheless, you can have an unlimited amount of fans.

4 – Community

Because fans can comment on your posts and join in any initiative you embark, it creates a sense of community where they can share their thoughts and opinions. In addition, they can also post if they logged publish.

5 – Instant Mailing List

You can instantly send an update to all your members about special offers, events, releases, articles, etc..

6 – Disclosure daily

People connect and check Facebook every day. So have a fan page allows daily interaction with your readers. And unlike e-mail updates, you never have to worry because your message being caught in spam filters. That’s a big advantage!

7 – Relevance and Control

Fan pages let you keep your business communications fan page and personal updates on your homepage (profile). This would not upset your mother with information on the special 50% discount this weekend. And your customers do not have to read news and see pictures of your children dressed for Halloween.

8 – Increased exposure

Fan pages are public. All search engines and people can see them. This dramatically increases the potential for exposure.

9 – Viral Marketing

Even if your fans do not take the initiative to recommend your page to their network of friends and acquaintances, in the pages of all your fans are going to see your page. This greatly opens the exposure to other potential customers.

10 – Take precautions so you do not close the account

The Terms and Conditions of Use of Facebook explained that any commercial use of a personal account is cause for deactivation.

Broadly speaking, these are my “test=results” reasons of how Facebook benefit your business. Certainly, there are many more important reasons why you should create a fan page on Facebook for your business..

What is your take?  your reasons?

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Facebook from a different approach

Posted on November 10, 2009. Filed under: Facebook, Marketing, Social Media | Tags: , , , |

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Ask yourself

[tweetmeme source=”Israel_Garcia”]

What if Facebook had different use from the one that social media experts spread? Have you ever wondered if Facebook fit into your professional social media picture? What is the relevance of Facebook into the business scene ?  What if Facebook would it be just for fun?

Undoubtedly, it may have some controversy around this issue. I do think these are good questions about the use of Facebook beyond user’s knowledge, worth to be responded. I’ve been wondering all this time about the Facebook relevance in our business environments too. What’s more, I’ve been talking with lot of professionals that use Facebook to promote their business. In fact, I’m developing Facebook strategies for my clients, but if you ask for my opinion…Personally, I’m always trying to keep it private, at least in my professional career you might ask why? The answer is simple, because broadly speaking we’re people of flesh and blood, we behave emotionally, act impulsively, to a certain extent we tend to be egocentric, not to mention curious and open-minded. Apart from this, we have the need to get away from our daily life or jobs and escape from the routine that often surrounds our lives for engaging with our friends, relatives, former classmates or even our lover… Furthermore, we know how much we like to gossip about what others do (friends, relatives, neighbours, partner,etc.) whether they have gone on a trip, have bought a new house abroad or where  they have been this weekend,…Unfortunately, it shows us one more time that everyone seems to have a clear idea of how other people should lead their lives,but none about his or her own… Facebook no thanks

Use Facebook (for fun)

Imagine you’ve left your country a few months ago to work abroad [as I hope I’ll do in a few months in the States…]Consequently, you start a new stage, but you miss what you left behind, again, friends, family, colleagues and so on. Question: What will be the easiest way to know what your folk is doing or stay in touch with your girlfriend, close friends or parents? I’d say Facebook (clearly, Skype will work too, but you’d need to focus on the conversation and twitter also, but it has some drawbacks in real-time conversations and it isn’t as popular in some countries as Facebook) absolutely Facebook will be the best tool.

How you see it?

I see Facebook as a powerful social media tool, though let’s have a place where just have fun and engage with your people. Frequently, I’d like to remind myself this thought, “sometimes you need to switch off to switch on”. Nevertheless, It doesn’t mean you don’t use Facebook appropriately;

  • Segment your contacts
  • Give them different levels of permission depending on how they get on with you
  • Allow people to see what you want they to see
  • Let the people you know write in your wall, comment your stuff or label your photos/videos
  • Restrict your Facebook only for the people you already or may know.

But if you ‘wannabe’ professional…

No Facebook - Blessington St, St Kilda What about people who use Facebook professionally? Well, I bet they also want to go deeper in the relationships, you know Relationship Marketing knowing your customer…Although, are you sure you want to show where you spend your weekend, with who and how? What about your privacy? What about your personal life? I think it’s our commitment putting it aside, don’t you think so?

And you? How do you use Facebook? Do you use it for fun or biz? What is your strategy for doing biz in Facebook?

I’d like to know your thoughts.

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Show your warts!!!

Posted on May 14, 2009. Filed under: Ad, Buzz marketing, Facebook, Guerrilla, Media planning, Operational, Prospects, relational marketing, Service marketing, Social Media, Strategy, Tactics, Trends, Twitter, Uncategorized, Youtube | Tags: , , , , , , , |

Tell the truth. Even if it hurts, it will help.

Rather than hide your weaknesses, admit them. That will make you look honest and trustworthy – a key to selling a service. 

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