Social Media

Re-Defining the Meaning of Social Media

Posted on June 13, 2011. Filed under: Social Media | Tags: , |

social media isragarciaSocial Media is the opportunity of staying human beyond the Internet. And, what staying human means?

It means:

  • Inspiring people on the Social Web
  • Telling histories where aligning yourself with the audience
  • Creating a long-lasting relationship based on commitment, credibility and trust
  • Creating attunement with people around you
  • Building an environment of connectiveness that leads to better and solid relationships
  • Don’t giving up making interactions
  • Means being transparent and authentic at all costs
  • Giving away all the time
  • Loving and caring the people most matters to you and show it
  • Using and media to express emotions
  • Being accessible and supportive
  • Starting revolutions

That’s the power we are handling now. It’s time to take it seriously, because as you can see above it’s not only Facebook, Twitter, LinkedIn or whatever emerging platform.

Social Media means believing in people beyond the technology and social-networks.

Read Full Post | Make a Comment ( None so far )

Rutgers Online Mini-MBA: Social Media Marketing Program [REVIEW]

Posted on February 18, 2011. Filed under: guestpost, Professional career, Social Media | Tags: , , , |

[tweetmeme source=”Israel_Garcia”]

The Rutgers Center for Management Development (CMD) will be offering an Online Mini-MBA: Social Media Marketing Program starting on February 28, 2011.  This unique Social Media Marketing course is the first online executive education program to be offered as one of the Rutgers Mini MBA programs.

centre for management development

“From Facebook to LinkedIn, Twitter and YouTube – firms and individuals are embracing social media platforms at an ever-increasing pace. This unique online program addresses the many issues surrounding this new phenomenon and provides a roadmap to help individuals and firms navigate social media to gain a competitive edge,” says Eric Greenberg, the Faculty Chair of the Online Social Media Marketing Mini MBA Course.

“While some people have flown to New Jersey from as far away as Seoul, South Korea, to take our in-class social media marketing course, we are excited to be able to offer our online course to a global audience. We will continue to increase the in-class offerings to additional locations, including China, but the online format will allow people, regardless of their location, to take advantage of our unique faculty and programs,” he adds.

Participants gain the knowledge, experience, and practical skills to immediately apply their learning in the workplace.

Justin Leshynski, the Vice President of Davanti Digital Media, who attended the first in-class social media marketing course in December 2010, created a video afterwards that is entitled, “Social Media for All: How Social Media Changed Small Business Marketing.”  The video says:

  • 75% of U.S. households use social media.
  • In 2010, 68% of small businesses increased their social media marketing, which drove immediate results to their business.
  • 20% of tweets are about products or brands.
  • Companies that blog receive 55% more traffic to their website than those that don’t.
  • 85% of social media users believe companies should interact with their customers.

Program

This program addresses questions such as:

  • How much should a firm invest in social media?
  • What are the best social media strategies and tactics to employ?
  • How can a firm measure and track social media?
  • How can a firm integrate social media into the overall marketing plan?
  • How can individuals employ social media to further their careers?

Topics

Topics covered include:

  • Intro to Social Media Marketing Strategy
  • Video & YouTube
  • Blogging for Business
  • Social Media Applications
  • Microblogging
  • Images & Social Media Marketing
  • Social News Networks
  • Viral Marketing
  • Online Reputation Management
  • Measuring Social Media ROI

The 12-week online faculty led program includes videos, faculty evaluated exercises, section quizzes, plus a final project and exam.  Additionally, different faculty members will host live weekly “Virtual Office Hours” throughout the program to discuss the most current developments in the field and answer student questions.  The program also features an innovative online learning environment, supported by a highly qualified team of Rutgers faculty mentors.

This online course is designed for executives or teams of professionals working in marketing, advertising, branding, communications, or sales. It is also appropriate for individuals seeking to employ social media to further their business careers.

The cost of the Online Mini-MBA: Social Media Marketing Program is $3,500, which includes all instructional materials and fees.

For more information go online to the Rutgers Center for Management Development at http://www.cmd.rutgers.edu/contact.html.

Greg Jarboe, the President of SEO-PR, is one of the industry experts in Social Media who will be teaching some of the modules in the Rutgers Online Mini-MBA: Social Media Marketing Program.

Review By Greg Jarboe
Read Full Post | Make a Comment ( 3 so far )

Understand HOW People React to Social Media

Posted on January 12, 2011. Filed under: Social Media | Tags: , , |

[tweetmeme source=”Israel_Garcia”]

understanding social media

I’ve been in Social Media for a long time and met a variety of situations where social media’s overrated, overwhelmed, rejected, accepted, overstated, underestimated and of course, developed, integrated, implemented and successful. That’s a lot to say. Indeed, is one of the things that make so valuable my work, the experience: idea, experiment, failure, feedback and try differently.

When I work for a new firm or client, I’m quite honest saying that what we’re going to do is experimenting and trying news and different ways t implement social media fro real results. It may appear scary, but hey actually is what we do, don’t we?

What Happens

Surely, you’ll never understand how people resonate to social media, nor how they are going to cope with. Will be they attuned with it? or otherwise, will want they to diminish it?

Yo might find a strong willingness to integrate it into the business strategy or perhaps they will neglect it, arguing that is not going to bring any profits or changes at all – thus, status quo – think twice, perhaps they don’t want things change or get different.

You may find a discouraged team who has tried at its best, but they got nowhere – Wish they keep pushing – Has something to see with managing instead of leading? Remember you manage things and lead people.

So…

All this thing leads me to one question, Why is sometimes Social Media so polarized?

The attitude will prove essential either way. In one case, it (Social Media philosophy) will engage with the team spirit and increase the chances of being successful in it.

Then, the possible answer. Is all about your bias. Chances are that if you talk to people about Social Media in terms of sales, profits, income, database, increase, raise, ROI, etc. – Sure you got the idea – People will react more openly, ready and kindly to embrace Social Media. However, you can continue with “a sense of community”, “brand awareness”, “feedback”, “sentiment”…which are important too. But – and this is a great but – LET ME BE CLEAR on this, Do they truly matter when we want to make Business?

Thoughts? What say you?

Read Full Post | Make a Comment ( 3 so far )

blur Group Case Study: Simply Social – Starting and Growing a Business using only Social Channels [GUEST POST]

Posted on December 29, 2010. Filed under: Contribution, guestpost, New Concepts, Social Media | Tags: , , , |

social media blur group

[tweetmeme source=”Israel_Garcia”]

This is how blur Group has build a business only using the Social Web:

Businesses now see social media as an important channel but at blur Group it has been the only channel – for everything from staff recruitment to revenue generation. Showing the power of Social Media, Adictos Social Media, one of our first Crowd members, is now sharing this story at its event in Valencia.

When blur Group introduced the idea of Agency 3.0 it would have been easy to avoid practising what was being preached. Launch a Crowdsourced agency, demand social engagement, but promote and build using old media techniques. Many businesses have played safe and kept both lines well and truly open. Web 2.0 companies run by Web 1.0 people, using pre-Web selling.

The particular challenge that a Crowdsourced agency faces is that it has two audiences to entice. Any business needs customers and staff. Most early stage businesses recruit according to a fairly rigid model of planned growth, revenues, expectations, per capita returns. Customer acquisition determines the rate of the staff growth.

With blur Group the Crowd is the staff. It had to be built first. Without the Crowd, the model didn’t exist. Not just a skeleton startup team but, well, a Crowd. Step back a bit further. The Crowd had to have an office.

The office was a super-social managed platform. The intranet of a level of sophistication which a company could only dream about. Where the content is user generated, and the users are user generated, able to engage, discuss, share easily, gaining from each other’s expertise to strengthen their own crowd offering. A platform tailored to appeal to the type of Crowd member: subtly different options depending on the nature of the Crowd. The designers had to have a very visual platform, marketers want to show their specific skills through discussion groups. A truly social, if very virtual, office.

So how to recruit these Crowds? Blogs are the social media lynchpin. They start to tell the story that can then sail around the social networks.  They give some words to be used in word of mouth. At the early stages, as with most social media campaigns, it had to be about educating. Then engagement followed. Sometimes directly through 1:1 messages on networks like LinkedIn. More often as outreach with strong messages about what Crowd membership could deliver. As people started to ‘get’ Crowdsourcing, they wanted to be in the Crowd. A simple video explaining What is Crowdsourcing explained everything for the early community. Lesson: tell a story in as many ways as possible. Twitter, YouTube, WordPress are today’s fireside: the tale develops with each telling.

Part one of the mission accomplished: a large number of members of each of the Crowds. Or Crowdies as blur Group termed them.

To customers. blur Group needs them. The Crowd needs them. This is the point when many businesses would draw breath, mutter about social, but start a heavy duty marketing and sales effort to start to win business. Not blur Group. Holding to social principles we started to tell people what we were doing and created a simple method whereby they could use our services. The 1,2,3 of briefing and project delivery. Again, blogs to educate then engage potential clients. Encourage marketing directors, agencies, anyone with a need to run a campaign according to their rules, not those of a traditional agency, to come to blur Group and brief us. Promotion through Twitter and Facebook. Using good SEO techniques and small sums on AdWords. No resort to any other methods: if a potential client could see 8,000 people waiting to help them, then they couldn’t resist trying the process. Web only: no phone numbers are on the site. Submit a brief and then discover more.

Part two accomplished. The clients started submitting briefs; the Crowd could respond; blur Group and the Crowd started to win business and revenues. The additional managed Crowd approach that blur Group provided made it more valuable to clients and Crowd members than the free for all approach of the ‘designalogo’ sites. Today blur Group receives more than one new client brief a day, including from some of the worlds largest corporations.

Don’t think this wholly social approach was synonymous with a rapid startup. It took planning, took time and took effort. Three lessons there for those who believe that social is the cheap, fast alternative. It’s a different approach but needs the same disciplines as any other business growth plan. Belief being one of them. Flexibility is another: where do you need to plug more activity? What needs changing? When all the channels are social, it’s easier to adapt.

Now blur Group is moving to the next stage of growth and scaling faster. But it continues to adhere to its social standpoint. It may do more of it, the AdWords budget may increase, the Facebook pages may get a bit glossier and its PR beyond the digital domain and blogger community. We’ll even be attending some live events and organising some of our own to show our faces. But social will drive everything that blur Group does as it engages and grows both its Crowd Community and its Client Community. Community, Content and Collaboration are the Cs that make up most social marketing: blur Group adds Crowd to this mix and makes for a social business built and grown using social techniques.

What say you?

Attribution: blur Group

Read Full Post | Make a Comment ( None so far )

Implementing a Social Media Strategy Step-by-Step [DIAGRAM]

Posted on December 22, 2010. Filed under: Models, Social Media, Strategy | Tags: , , , |

[tweetmeme source=”Israel_Garcia”]

I Have been working on that white paper for some months, and trying to figure out how best explain – step by step – a social media strategy, so can guide people who want to develop a serious Social Media strategy for its business, but – and this is a great but – I’m not talking about the process going on, but focused on the development stage.

I’ve followed some steps from the latest projects I’ve been working on and then, put it together, when doing that I knew something was going to happen. It really happened, I was able to design a social media strategy based on the experience that these projects have brought to me.

How to develop a social media strategy - Isra Garcia

Social Media Strategy step-by-step

A. Objectives. Define your goals, have a clear vision where you want to go and how you’ll get there.

B. Analysis. Know your limits, take into account what can help and what can hurt your company, have a plan B, even a plan C. Make a plan, a plan for success and of course, a plan for failure.

C. Rethink step A and B, shake it and see what happens, have some time to mature the ideas and concepts. Are you willing to continue? nice, go ahead!

D. This is what I call the philosophical stage. Same as strategy planning: let you feelings go, paint what you want to represent, define your identity and image – vision – , set up a sense of purpose – mission. Every platform, tool or action taken should have is own identity, features and goals. On the contrary, we’ll be talking about only a mainstream platform. However, all platforms have to be aligned into one workflow.

E. Once you have defined the key elements of your strategy – from analysis (competition, external factors and inside-out approach…)  and brand identity – put ahead in every platform, and visible, what makes you unique.

F. Time to get serious. Brainstorm all the ideas and take what you’re sure you can carry on with the highest levels of accuracy: campaigns, tactics, contributions, team, partnerships, tools, platforms, APPs…everything counts.

G. Do some research about the audience you want to achieve/represent (likes, habits, needs, profile…), competition, limitations, brand identity, market, platforms, singularities…once you get it, structure all the information and resources, so you can draw a map for your strategy. Study also how you plan to tangle platforms and people, because no need to mention that at this point you know that you “want” to segment communities in social platforms

H. Integrate and implement this map in your business model strategy. That is to say, find key facts that can help you to create a consistent social media structure. This is structure is built as it follows:

1. Once you get the platforms, assemble them

2. Build the social media profiles, don’t forget to fill in every criterion

3. Don’t publish it yet, make a draft – draw it if you want first, so management and to board can see and approve it

4. Optimize the profiles: use tools, APPs, resources and tips for giving the profiles a competitive advantage. If is like every other, why should I buy from you?

5. Link profiles: You post and it goes to Facebook, Twitter, LinkedIn…You know what it means right?

6. Set up your blog – at the end is what truly matters – (WordPress rocks) theme, plugins, CSS and ready to roll on

7. How will perform your blog in the social media ecosystem you’ve built? strategy-tactics effect.

I. Set up a trial period for all the platforms before you the launching and see how it works. You can test it inside your company, with colleagues or even with loyal customers. Get feedback, correct, polish and improve it as much as you can.

J. How are you going to market your social media strategy? If you don’t say what you are doing, how will the audience know about you?

K. In order to do step “J” allocate resources: people, calendar, tools, actions and of course budget – this will help you to get better results – Note: It’s really important that you allocate resources not just in short-term, but mid/long-term too.

L. Launching campaign. Do whatever it takes: guerrilla, offline, beta for your customers, offers, discounts, events, website, publicity, PR. Best results are achieved when you cross offline with online media.

M. Use optimization tools as: PosterousPostlingTweetDeck, Tagthebit.ly,  WorkflowyStorifyCurated.byDropBox,MailChimpGoogle WaveDel.ici.ousDocsReaderEvernote…- these are some I’m using now – it will help you to simplify the process and manage better your time.

N. As long as your strategy is on the field and deal with it. Consider – seriously consider – track, monitor and measure everything what you do on the Social Web. Identify how you can best meet your goals (step “A”) by assigning ROI measures. I strongly recommend that you tailor them depending on your goals.

O. Short-term. Don’t worry too much for it. Ensure that all fit in, your community is growing, therefore interactions happening around. People is talking about your brand, get feedback, creating traffic to your blog/website, some conversions

Q. Mid-term. Have it mind. Engagement, loyalty, brand reach, sentiment, sales, effort vs reward, opinion leaders

P. Long-term. What truly matters. Have you reached step “A”? If not, try different

Note: Notice how I haven’t set up a timeline for the time periods. Your mileage can vary: it can go from 3-6 months to 3 years. It depends your product/service and your goals, of course.

R. Time to earn $$$. Beautiful, isn’t it?

What’s your take? With me? What others steps would you add?

Read Full Post | Make a Comment ( 5 so far )

Building a Social Web Framework

Posted on December 8, 2010. Filed under: New Concepts, Social Media, social networking, Strategy, Tactics | Tags: , , , , |

[tweetmeme source=”Israel_Garcia”]

Question: How can you build a stronger and effective Social Media ecosystem?

Answer: Designing a Social Media Framework.

Have you ever thought in your social media framework?

Due to the rapid adoption of social media, I’ve come up with a new Social Media Framework aimed to empower Business and Communities beyond Social Media. It’s based essentially on Human Business Interactions.

To me, the social media framework aids comprehension of workflow experiences by describing their components, it also optimizes my social media workflow in an easier way since a framework may include components that are applicable to them all.

Why do you have to care about? because badly designed processes lead to slow and inefficient response of your audience, ineffective communication, wasted time, disappointing experiences and poor degree of engagement. Not to mention driving yourself to nowhere.

Social Media Framework

This is how I’d do it – Actually, it’s how I do it –

Social Media Marketing Framework by Isra García

  • Optimize and manage your time in Social Media, designing a Social Media Workflow (link to the complete function model)
  • Did I mention the word sharing? Share news resourcestoolsbest practices, tips and guides through social bookmarking platforms.
  • Rock with Twitter: Use it heavily for different purposes such as, RT useful linksWOM, spread the news, share insights with professionals, learn what is hot, real-time conversations, gain more affluence on your social networking platforms, support interesting initiatives, building a reputation on the field I work on, promote your blog, look for trend topics , getting ideas and enlightening tips from brilliant people.
  • Your effort and sacrifice deserves be known and shared for the benefit of others: Posting papers, concepts, frameworks, reports, projects, strategies, marketing plans or campaigns I’ve developed, so people can get insights from it.
  • Knowledge don’t belong to you nor me, but the universe: Spread what you know, share what others shared with you, teach what you’re good at, learn from everybody, write about how you put in practice these campaigns, or explain how you reached this conclusion that made you point a success and so on. Don’t forget, quote your resources and tell the attributions!
  • Fall in love in “long-term relationships” with LinkedIn: Use it insistently for giving and receiving feedback, reading interesting posts, commenting on them, find your key connections and engage with them, share ideas in the groups discussions, also participating in Q&A (either giving advice or receiving it). Should increase your visibility, it will improve the chances of being contacted. Connect and be connected!
  • Have a break and have some fun on Facebook: Aim it to talk and engage with your friends. Create lists to giving different degree of permissions to your crowd and segmenting the information according to the content you usually share with them. Forget the Social Media Buzz and take a breath – if you wish –
  • Don’t make waves, ride them: Use Google Wave for a collaborative tasks, develop projects, exchange ideas, brainstorming, conceptualize campaigns and seeing how others can enhance your work.
  • Grease the hub of your timing belt: Your blog, Do you love it? No? You must, because it’s the place where all your efforts, time, money and even romantic relationships are going to end up. All you do on Social Media has being meaningful to your blog. If not, I suggest you may want to reconsider your strategy. Give a personality, a sense of humor, a purpose, a regularity,  a bottle of Möet if he wants it and you’ll have your reason to give the very best of yourself in this URL. I always say that your blog is the extension fo your personality. Agree?
  • Managing and optimizing:  As I explained in the post social media resolutions for 2010, it’s essential define your strategy, set your goals and  monitoring your results but, it’s vital not being overwhelmed by its magnitudes. Hence, write down every procedure, pattern or system you follow to implement your social media workflow and start developing a schedule with all the tasks you performs every day, together with the time spent, the activities, the allowance, restrictions, and of course, deviations.
  • Make efficient use of Social Media through the available Social Web tools that best meets your needs: I Use tools as TweetDeck, Posterous, TwitterSearch, GetSocial, ShareThis, bit.ly, tagthe, DropBox, Postling, Storify, Skypecurated.by and many others…
  • Boost your Social Media initiatives with productivity tools as: Mindjet Manager, OmniGraffle, WorkFlowy, evernote, Silverlight and Docs
  • Take care of you – and your people: Monitor, track and follow all what’s being said about the brand (are you the brand? Yes you are!) Not to mention, the thought-provoking ROI. Here you have a few I use: Socialmention, Radian6, Trackur, FlowTown, FollowEye, ChartBeat, Google Alerts.
  • Plan for failure: If it doesn’t work, try changing and adjusting things to your needs. I know how it works to me, for you instead it can be slightly different. Be aware that you need to have hundred of bad ideas to have 1 or 2 great ideas. Do you get the idea?

Does it works for you? How would you enhance it? What would you add? Do you have your own social media framework? I’d like to know your thoughts…

Read Full Post | Make a Comment ( 1 so far )

Conference GO SOCIAL: Step Into a New World of Opportunities

Posted on December 1, 2010. Filed under: Fundesem, Social Media, socialnetworks, Speaking | Tags: , , , , |

Like This!

[tweetmeme source “Israel_Garcia”]

For those of you who have and for those of you who haven´t managed to attend the conference I spoke about GO SOCIAL in Fundesem Business School into the International MBA area , I invite you to click on the link below. Find out multiple ways to go beyond social media, add an extra strength to your business and enjoy a very up-to-date speech.

Go Social: Step into a New World of Opportunities…by Isra García.

Click here to view the presentation slideshow

Click here to view the conference



What’s your take?

Read Full Post | Make a Comment ( 2 so far )

15 Tips and Howto’s to Empower your Social Media Career

Posted on November 24, 2010. Filed under: Adventures, Howto, Social Media, Tips | Tags: , , , , |

Like This!

[tweetmeme source=”Israel_Garcia”]

practical advice on social media

I’ve been asked several times for some students, that I should put together practical advice on going through the social media pathways and how to avoid the pitfall. Well the pitfall – meaning failure – is part of the game – However,  I can definitely take some concepts that best have been worked for me through these almost 4 years of adventures and experience in Social Media and list them.

15 Tips and Howto’s to Empower your Social Media Career

how to empower you career on social media

1. Hang out!

Meet people outside the Social Web. You’ll engage with them by meeting them personally in real-life. This is goal of Social Media. isn’t it?

2. Be an  entrepreneur

Start things, try, fail, make things happen, make business, set up social media initiatives, create needs, anticipate trends, trust in your gut…

3. Screw it, let’s do it!

Life spent wishing is life wasted

4. Manage your Social Media Time (idea by ChrisBrogan)

In order to engage, connect and interact with the community, you need to set up a social media policy, which allows you to manage your social media time, not for the sake of your time, but for creating the perfect relationship between the community and you.

  • Reading/listening: Spend 2/4 of your time reading and listening blogs, posts, updates, comments and so on…you’ll have a full understanding of what’s going on in your community, not to mention learning, thus gain insights and expand your knowledge, which is always great!
  • 1/4 Commenting: How do we expect people connect with us if we don’t reciprocate? We just expect comment from other people, but what about themselves? If we do so we’ll build a trust-based relationship with our audience and suddenly, we’ll realize that we’ve influencers and “high value partners”
  • 1/4 Creating: And the last one, create content, your content is important and is also essential to get you known – I’m not talking about quality and relevancy, we assume that – but at the end is auto-promotion, so my advice is promote your content 1 time for 20 times you promote others’ content.

5. WOM is your best friend

Nowadays, the WOM is the best marketing ever. The good news? In Social Media he’s our best friend, let’s see how we can make an effective use of him…

6. Social Media World

Offer social media platforms to collect feedback and at the same time-sharing and interacting.

7. Learn to say thank you

Say it! Do it publicly and please, customize your message, avoid mass untargeted messages.

8. Connect!

Connect your audience, create your tribe, start with a small group of people first. It’s a hard and slow process, it requires consistency, transparency charisma and imagination. But, let me tell you, that when you start seeing the results, it’s worth to make this effort.

As SethGodin says, you don’t need a keyboard to lead, you just need the desire to make something happen.

9. Network

Hell, yes! We’ve not talked about it yet!  Build a network, join social media associations or communities as Social Media Today, Social Media Marketing, word of mouth marketing association, third tribe marketing, mashable, techcrunch, adictos al social media, social mediopolis, life hacker or inbound marketing to name a few.

In all this groups, there’s a great amount of information exchange about social media and other related subjects. These are fantastic places to get in touch with what’s hot in social media, upcoming trends, but also to connect and engage with other professionals, enthusiasts and even businesses. Here, in Social Media, the opportunity has no name!

10. Breakeven point

Find you breakeven point – between professional and personal life. Establish beforehand which platforms are going to be for professional use and which ones for a more personal and private use – if you think you may have – In my case, I use Facebook for chilling, bragging, whining and so on with my people, I like to know what are they up to. I’m afraid, but unless I know someone who had me as a friend, I’m not going to friend her/him. However, they can always find you on LinkedIn, Twitter, foursquare, blogs…Does it make sense?

11. Multi-task

Be ready for being a multitask, owning your own Social Media brand, working as a freelance for big agencies, setting up synergies for collaborating in bigger projects, working for big brand, travelling, giving business talks, teaching Social media classes, posting regularly, commenting every single interaction, helping out others, having friends, family and even girlfriend/boyfriend…It’s OK to have 30 or 40 windows opened, it’s OK to have 100 passwords, is ok following and managing 10 communities, is Ok Posting each day in 5 or 8 blogs…at the end you are a Social Media Rockstar, right?

12. Always IN

Forget vacations, I said that because with Social Media you always should be on the top of the wave, doesn’t matter if it’s with a laptop or with a smart phone, always IN

13. Plan for failure

As we said before we’re on the gates to a new world, so there’s a lot to discover, learn and win. Nevertheless, as we don’t know what’s going to happen, you’d better have a plan B, C D and even E. Have always a contingency plan.

14. Your Spark

Everybody has a spark, if we take it from the foundation that we’re all different, and we won’t find another person identical to us. Then, as everybody has something that makes her/him unique – call it the Spark – You’ve one, Did you find it? Yes? How would you apply it? Is your Spark the ability to connect with people? To be open-minded? Catalyst for change? Heretic? Leader? Think about how you can use your Spark to boost your Social Media rock star Career…

15. Attitude

Did it mention before? A strong willing attitude for being remarkable, following your dreams or make a difference are sings that you are a social media rock star and if not, no worries, you can learn them, nobody is born being social media rock star.

You

What’s your opinion? What other tips would you add to the list? What’s left?

Read Full Post | Make a Comment ( 1 so far )

40 Tips on Social Media for personal branding

Posted on November 17, 2010. Filed under: Social Media, socialnetworks, Tips | Tags: , , |

Like This!

[tweetmeme source=”Israel_garcia”]
One topic, which is discussed this days, and is also very hot is HOW TO use Social Media for personal branding, and yes, uncle Isra is going to strip it.
40 tips from Isra Garcia

Let’s move on, and talk about how we can boost our brand – either personal or business – using social media. I’ve gathered some powerful concepts that I’ve learned through this all this years. It’s been showed that they have worked for people really well – and hope for you too…I’m going to give you 40 tips for empower your brand using social media.

40 tips on Social Media for Personal Branding

  1. Be authentic: Each of us is completely different from the other, don’t communicate in lousy and boring way, don’t settle for good enough and do it for the best, be what you really want to be without imitate others. Sure you know how, right?
  2. Your identity: Did you find it? Nice now Stick with it everyday of your life!
  3. Share: Share, share…Sharing what can be from interest of others – It shouldn’t need to be your content, but others’ – will grant you with a respected voice that people will listen. Consequently, your public will start to see you as an authority in your field.
  4. It’s not about you: Not about me, neither about us, It’s about them…give them the voice, be empathic, try to focus on what they want form their own approach, not yours. Suddenly, everything changes! Surprise?
  5. Be Friendly: Think that every interaction give you the opportunity of being remarkable, how would you act?
  6. Start local: Before attempting to be the king of your country, try to be the king of your own place! Do you get the idea?
  7. Always practice the golden rule: “Do unto others as you would have them do unto you”, easy, isn’t?
  8. Realign yourself: Be what you want people see. Align yourself and don’t lose a single opportunity to market yourself!If I would like to hire you and we’ll see each other everyday, how would you act?
  9. You are the same: Transparency, probably the most important characteristic, it doesn’t matter whether you’re in front of the laptop or not, think in it as an extension of you. The more human you are, the more people will follow you.
  10. Never quit: Really? Don’t be everything for everybody, quit what doesn’t make you happy – and what doesn’t give you any money – You’ll say, what about what you said before? Stick with it and don’t quit! It can work sometimes, but…Do you remember the macho-man saying: “Winners never quit!” Screw it! “Winners quit all the time. They just quit the right stuff at the right time”
  11. Best Marketing ever: Your crowd, they have more power and influence than our brand, difficult to understand, but essential to assume. If you want to use them, you’ll get disappointed, instead they’ll use you, best thing to do, join, melt down and team up with them.
  12. We can do it: Attitude, there’s no bad skills, but bad attitudes, remember that people see you as you are – even if you are behind the networks – the only way we truly engage with people is having the right attitude
  13. No Sales pitches: If you do that at first sight and with everybody, you’re dead man!  The first step is engaging, after they’ll come to you, if they see us interesting, of course, they’ll buy from us.
  14. Build Credibility: Build a relationship, be interesting, listen, support your people, help them, talk with them, share with them and you’ll have it!
  15. You’d better take a seat: It’s gonna be a long journey, it doesn’t mean that because its social media it is going to grow faster – bigger yes – but not faster.
  16. Focus on make a different in your community: Understand your community, know what they want and focus on what they expect from you – and what not –  Do all of this, without asking nothing in return and before they’ll ask you. if you make a difference in their life you’ll be indispensable, and you know what it means, right?
  17. Set up your goals: short/mid/long-term goals as a strategy plan
  18. Coolhunter-trendstter: You should know what’s going on in your industry…What or Who Will Continue to Shape our Social Media World? The faster, the better…
  19. Privacy: be careful, Privacy is unbreakable, for them: don’t spam others with your messages, even if you think they’re interested in…for you: take this game seriously and think of you as a brand, keep what should be private, in private – forget permissions and control what people publish and say about you. If it’s not public why do you publish it? Think in how what you do in Social Media can impact on others – and on you –
  20. Keep your profiles consistent; Customize your profiles and updates to align with the values and uses of each social media platform – but at the same time, keep up a common theme through
  21. You are the brand: It’s hard to build a reputation if you keep changing, If you don’t switch your personality from time to time, why should your brand do it?
  22. you are your brand: And as you’ve grown up and developed skills, traits and abilities through the years, your brand requires a similar kind of development.
  23. Help: Help help help, no matter if it requires some time (not all your time) it will pay off for sure, you’ll have your reward
  24. Human Relations: remember, It’s all about human relations. Connecting in an honest way can bring in new supporters for your product or brand.
  25. Commitment; Everyone talks about passion, but commitment takes into account, if you’re committed you’ll success or at least you’ll will be respected and trust by the audience,
  26. The brand called you: Be consistent with the tone and approach, so all your profiles feel like you. Don’t forget people use social media to connect with a real person. Develop an identity you’re not only proud, but also you can stand behind.
  27. Be human: Think about the image you want to present. We use to act one way around in different situations, with the boss, our girlfriend, our best friends…even if we’re the same person.
  28. Productivity: Set a time to focus on your community, plan and put your efforts on keeping a regularity.
  29. Give: Create stuff that interest others and give it for free, it’s the first step to gain visibility and exposure
  30. Take care of yourself: Be aware about what people say about you. As you use monitoring tools for your clients, use them for you too!
  31. Reputation: Your reputation is built in what you do, what you get and how you get it. It’s important what people say about you, but more important is what you say about people.
  32. You’re not: Don’t try to be everywhere, realign the social media platforms with your strategy and goals
  33. Know your community: Know who is your audience and give your tribe what they want from you differently in each platform. Customize their need according with the target.
  34. Listen: In order to be understood, understand them first, truly understand them! Listen what they have – and want – to say, perhaps you’ll find that isn’t what you thought it was…
  35. Expectations: Clarify what you expect from your audience. Remember that you’ve build credibility on them, so they trust in you, don’t fail them
  36. Don’t be a real pain in the ass: Hey! Give them a breath, give them time to digest your content, it doesn’t matter if you share, create or comment it. Build a logical timeline where you interact with them and give them plenty of time between interaction.
  37. SM platforms; Identify each social platform, know its target and look for the ones that best meets your needs, then set up goals and milestones for each of them
  38. Leverage: This is about leverage! People can help you to get you known, but they’re busy.  If you want to make a great start, I’ll recommend you listening and commenting their posts
  39. Dislike: Honestly, not everyone is going to like you. You’d better accept it.
  40. Shut up and do it: Social Media takes commitment and so doing a little often is a better way of getting results and not showing up sometimes. Remember: if you only show up some of the time, what does that say about you?

Does it makes sense? What other tips would you add to the list?

Read Full Post | Make a Comment ( 1 so far )

Time to Go Social!

Posted on November 5, 2010. Filed under: Insights, New Concepts, Social Media | Tags: , , , , , |

Like This!

empowering business and communities

[tweetmeme source=”Israel_Garcia”]

Go Social

You know that there’s something beyond social media, do you? We’re on the gates to a new marketing and com world, and the funny thing is that no one can predict how it will be! It’s time to move our business from a passive social media attitude to  a more active one!

Now, we have more power than ever and yes! We can make a difference through social media, we can change the way our business communicate and starts taking advantage of this new world of opportunities. Now it’s the time when you want to stop playing and get serious, it’s time to go social!

Why?

Let me be clear, I use the term Go Social for empowering business and communities through human interactions beyond social media. It’s actually what I’m doing, and honestly I love it!

How?

How can we go social? Well we can go primarily by developing and implementing social media strategies for maximizing the reach, building influence and harnessing the power of global communications through human relationships within an engagement approach.

Let’s see how it changes:

  • Go Social is here because noise is dead, we talk about conversations.
  • There’s a 2 way conversation, authentic conversations are happening due to go social
  • Go Social gives them: Their voice is what really matter – I’m talking about audience’s voice, not your, what did you think?
  • Go Social is about listening – truly – Listen what they have to say and acting so
  • We’re living in an environment where content in the king and Go social makes it possible.
  • Give and get feedback, Go social is Being a learner as much as you’re a teacher
  • You guessed, at the end Go Social is all about Human Interactions

Conclusion

Go Social is achieving an effective and long-lasting communication between our public, through an authentic and genuine based human relationships.

Go Social inside Social Media, makes possible empowering businesses and communitites developing relationships and leveraging the audience.

You see, it’s all about human relationships and people, not platforms and tools.

With me?

Read Full Post | Make a Comment ( None so far )

Social Media Adoption Process

Posted on October 14, 2010. Filed under: Howto, israelgarcia, Models, Social Media | Tags: , , |

Like This!

[tweetmeme source=”Israel_Garcia”]

How do you keep focused on Social Media? Is social Media something you have born with? or otherwise, something you can learn and develop? Have you ever thought if Social Media has an adoption stage?

I, as you – I suppose – Scarcely have we learned through all this thing called Social Media by chance or casualty, nor at the University or by attending a Social Media Masters course.

I learned by:

  • Leaning forward
  • Taking the lead
  • Challenging assumptions
  • Questioning everything
  • Failing dramatically
  • Using “their” glasses, not mine
  • Making mistakes – minors and majors
  • Saying YES, where everybody said NO
  • Reinventing myself over and over
  • Having the right attitude
  • Being Irreverent
  • Exploring new paths in search of adventures
  • Taking risks
  • Having thousand of arguments
  • Reversing how people use to see things
  • Agreeing and disagreeing (most of the times)

Social Media Adoption Process

However, beyond all these learning I realized that I’ve followed a singular path to learn how to focus, approach and engage my understanding about Social Media.

I summed up in a procedure I called the Social Media Adoption Process

Learning in Social media - Isra Garcia

The Process

The process starts as follows:

  1. You get insights and perspectives by reading, listening and commenting – basically feedback – that is to say, by being an active player in the Social Web.
  2. These insights and perspectives lead you to create an idea.
  3. Then, you move from thinking to doing when you put in practice the idea. However, you don’t know if you’re going to succeed with the first idea – hopefully – Therefore, you experiment with the idea.
  4. During the experimental phase there’s 2 possibilities: A. You succeed, then you’re done, congrats! B. You fail – I love this one – this leads you to another different step.
  5. When you experience failure, best thing to do is laughing at yourself – Yes, laugh at you – don’t take things seriously, think about it as a new opportunity to learn something new, share your failure with your community, make it part of your story, and more important, celebrate it!
  6. When you laugh and rest importance, you distress yourself from the failure, so you’re more open and eager to receive sincere feedback from your community, followers, subscribers or friends – in this case, true friends –
  7. Undoubtedly, good feedback (note how I use the word good) steps you to a new level of understanding and learning – there’s no greater experience that sharing for improving – The key resides in how you ask for feedback, to who and where, but this is another adventure…. So, taking what you learned from failing, laughing and from others’ feedback, you correct your first idea. Let’s say a blogging approach focused on your community: the tone, subjects, message… instead of what you wanted to publish – your initial idea –
  8. All those steps you’ve taken when you failed have changed – either slightly or radically – the way you approached the idea for first time, so what you’re really doing is trying different – in my opinion, the key reason
  9. Once you get here, it gets easier, if you try different, and succeed – not you’re not done – try different again and you’ll succeed again, and for the sake of Social Media, keep trying different. Nevertheless, should you fail, keep trying different. Because, when you’re trying different you’re leaning forward, and the person who is leaning forward the most, wins the race.

With me? What’s your take?

Read Full Post | Make a Comment ( 3 so far )

How Execs Are Using Social Media [INFOGRAPHY]

Posted on October 12, 2010. Filed under: Infography, Sharing, Social Media, Stats | Tags: , , , |

Like This!

[tweetmeme source=”Israel_Garcia”]


While I was surfing the Social Web, I found this insightful infography at penn-olson, which was a research made by socialcast. Then, I thought it would be interesting and useful if shared, so as for all of us to understand better the importance of Social Media for business. Note that LinkedIn is the preferred Social Network by executives and also, how the Smart Phone has increased the use of Social Media in this segment.

social media Infography

What’s your view? How would you interpret this infography?

Read Full Post | Make a Comment ( 1 so far )

Social Media Workflow – Optimizing and Managing your Time in Social Media

Posted on September 23, 2010. Filed under: New Concepts, Social Media, Strategy | Tags: , , , , |

Like This!

[tweetmeme source=”Israel_Garcia”]

optimize your time in SMSocial media can be – well, is- truly time-consuming. So, in order to optimise and manage your time, I strongly recommend defining your workflow. That is to say, identifying all the key tasks you do throughout the day and place them into a structure divided into blocks of time. This will allow you to have clear goals for each task and set up milestones.

The Social Media workflow is designed to optimise and best manage your time in Social Media, as well as help you become more efficient and achieve better results.

Here is an example of a Social Media Workflow, which I designed for a Social Media project with the Government some months ago:

Optimizing and managing your time in Social Media

First, we planned the Social Media Strategy- what I call the “philosophical stage.” Once planned, we moved to a more complex scenario where we developed, integrated and implemented the Social Media Strategy.

Secondly, we built a Social Media Framework to fit in all the tactics and actions.

Finally, we worked on the Social Media workflow. We took the results of the Social Media Framework we defined by job description within the flow chart and identified a social media process to follow. This was dependent on the possibilities, goals, requirements and resources of the brand we were working with.

Once we had achieved this, we split all the tasks we needed to do into three blocks of time (morning, noon and afternoon) based on a working day of 9 am to 6 pm. Then we organised the tasks by priority- not for ourselves, but for the audience:

  1. Reputation – Listening
  2. Updating
  3. Distribution
  4. Blogging
  5. Planning
  6. Research
  7. Content sharing
  8. Engagement

Basically, this model is aimed at Social Media and Community Managers. The main idea behind it is that by following and consistently tracking this type of model, you will be able to boost performance in less time, with the same resources. This will also lead to a more dynamic and efficient output. But hey! I developed this workflow according to the needs of my team- your mileage can vary and your version can work well too!

You?

What’s your take? Do you have a Social Media Workflow? How does it looks like?

Read Full Post | Make a Comment ( 4 so far )

GO SOCIAL: Step Into a New World of Opportunities

Posted on September 16, 2010. Filed under: conference, Fundesem, Social Media | Tags: , , , |

Like This!

gO SOCIAL, STEP INTO A NEW WORLD OF OPPORTUNITIES

[tweetmeme source=”Israel_Garcia”]

On Friday, September 24th 2010, I’ll be talking about: “Go Social: Step into a New World of Opportunities”

Empowering Business and Communities Beyond Social

“Israel Garcia, the Social Media Adventurer and Community Connector, responsible for the project “La dipu en la red”, developed for the County Council of Valencia, encourages you to speak the language of people: “Let´s speak Social Media!”

Enrico Ahrens Solera – Program Director, International Master in Business Administration (IMBA) in Fundesem Business School.

As the starting point of my talks around Spain and South America, I’ve the pleasure to do it in the Business School, in which I’ve grown up both as a person as a professional.

Who Should attend?

Social media enthusiasts, community managers, marketers (traditional and digital), people from communication and advertising, developers, creatives, 2.0 beings and all kind of folks that want to go deeper in this thing called Social Media and what evolves it.

Why Should you attend?

Because you know that there is something beyond the social-networks. Because we are on the gates to a new marketing world and the way we used to communicate one each other has changed, has evolved into what we know today as Social Media. Because traditional advertising methods are no longer valid as they were before. Because we live in a overly communicated world, and we need to innovate and be remarkable and yes,you guessed, with Social Media, we can do it! Basically, because we are going to move from thinking to doing. You will learn how to draw and integrate some powerful Social Media concepts ( from social media business strategy to social media personal branding, to name a few…) Social Media is a topic in which everybody has an opinion or let’s say, something to say, but scarcely does any body put a solution on the table. Well, I will not tell you how to make a million $, but I will tell you how to use Social Media to keep on track and don’t lose insight.

To those who want to start moving their marketing into alignment with this new world. Go Social with us and discover what it truly means.

Let’s speak the language of the people, let’s speak Social Media

social media for business

What you’ll learn?

You have heard from everyone that you should get started, ok that is cool. But, now what? Let’s explore some potential concepts and talk about how it could work for you from a significant perspective. At the end, this is about to make business, increase your profits, lower the investment and double the income, more profits with fewer resources. Is not beautiful?

If you believe in Social Media and you attend this conference, you will be able to:

  • Understanding what is social media and if it works for you and your business
  • Having a social media plan for your business to follow
  • Realizing how Social Media changes the communication process in your business model
  • Managing and optimize your time and resources in Social Media
  • Empowering yourself – and why not, your business – using Social Media a potential tool
  • Learning what the best a most useful social media tools are
  • Meeting the social media environment so you will be able to choose what social platforms best meets your needs
  • Restarting all over again using social media as a catalyst for change
  • Learning what to do is helpful, but is much more learning what no to do if you want to live from Social Media
  • Real case studies where you will learn how to develop a Social Media strategy and integrate it in your general strategy
  • How develop and carry out geo-location strategies to amplify the reach of your business services

Are You Coming?

Click here to attend this conference!

Far away? Busy? No way to make it?

Yo may follow the conference online in Fundesem tv, either in real-time or when you like.

#gosocial

Moreover, you can follow the conference via twitter, through the hashtag #gosocial. It’ll give you the opportunity to join the conversation, even if you can’t attend the event. You just need to find #gososocial and you’ll be ready for asking questions and networking with others.

Make sense?

Read Full Post | Make a Comment ( 6 so far )

What About Twitscoop?

Posted on July 28, 2010. Filed under: Collaboration, Social Media, Twitter | Tags: , , , |

Like This!

Add to Google Buzz

[tweetmeme source=”Israel_Garcia”]

You’ve probably heard about twitscoop a twitter web-client that allows you to search and follow what’s hot. Yeah! This is what everybody says and it’s a similar description to what you can find in the Web, but what’s inside twitsccop?

It all started via twitter, as they tweeted requesting somebody that would agree in doing the translation, so you can imagine who did not doubt even for a second in sending “@ reply”

Once I had the translations ready, they built the Spanish version, which looks great – the twitscoop logo with a tiny spanish flag in its headband – as you can see below in the pic or in the twitscoop site.

As I’d the chance to get close to the people who created this real-time search engine, the Lollicode team, I asked them what really twitscoop was about… Here you have what they said:

Pierre (from twitscoop): “In a few words, twitscoop is the combination of two things:

1. A complex algorithm which scans the twitter statuses around the world (several millions per day!), and displays in real-time  representing what’s being most talked about on twitter. Unlike twitter’s own trending topics, our hot trends are truly in real-time, not moderated and we’ve a spam filter. For instance, The Guardian or the BBC in the UK use twitscoop to make sure they get all the breaking news. We’re first on the news of the plane crash in the Hudson, or Michael Jackson’s death to name just a few events…

2. A web-based twitter client, which is (in our opinion!) a better alternative to twitter’s own website.

We’ve several hundred thousand users, lots of users in Indonesia and Japan since we’ve translated the website in these languages. Up next might be French or Portuguese, depending on who volunteers first to help us out.

We also provide services to marketing firms, brands etc. but this I can’t show too much about…

It was a learning experience having the chance to know a bit more about twitter and how real-time search engines works. I’d like to quote what my US leadership teacher said once “Is OK to be a learner all your life

You?

What do you think about twitscoop?

Add to FacebookAdd to DiggAdd to Del.icio.usAdd to StumbleuponAdd to RedditAdd to BlinklistAdd to TwitterAdd to TechnoratiAdd to Yahoo BuzzAdd to Newsvine

Read Full Post | Make a Comment ( None so far )

« Previous Entries
  • About Isra García


    My job simply isn't make waves but riding them!

    I help and guide individuals and organizations on ”going social“. That is to say, I architect and execute social media strategies in order for them to maximize their reach, build influence and harness the power of global communications building social relationships within an engagement perspective.
    Let's make it happens!

  • Recent Tweets!

    Error: Twitter did not respond. Please wait a few minutes and refresh this page.

  • Most Rated Posts!

  • Best Del.ici.ous!

  • RSS Freakonomics Blog

    • An error has occurred; the feed is probably down. Try again later.
  • RSS Social Steve’s Blog

Liked it here?
Why not try sites on the blogroll...