socialnetworks

Conference GO SOCIAL: Step Into a New World of Opportunities

Posted on December 1, 2010. Filed under: Fundesem, Social Media, socialnetworks, Speaking | Tags: , , , , |

Like This!

[tweetmeme source “Israel_Garcia”]

For those of you who have and for those of you who haven´t managed to attend the conference I spoke about GO SOCIAL in Fundesem Business School into the International MBA area , I invite you to click on the link below. Find out multiple ways to go beyond social media, add an extra strength to your business and enjoy a very up-to-date speech.

Go Social: Step into a New World of Opportunities…by Isra García.

Click here to view the presentation slideshow

Click here to view the conference



What’s your take?

Read Full Post | Make a Comment ( 2 so far )

40 Tips on Social Media for personal branding

Posted on November 17, 2010. Filed under: Social Media, socialnetworks, Tips | Tags: , , |

Like This!

[tweetmeme source=”Israel_garcia”]
One topic, which is discussed this days, and is also very hot is HOW TO use Social Media for personal branding, and yes, uncle Isra is going to strip it.
40 tips from Isra Garcia

Let’s move on, and talk about how we can boost our brand – either personal or business – using social media. I’ve gathered some powerful concepts that I’ve learned through this all this years. It’s been showed that they have worked for people really well – and hope for you too…I’m going to give you 40 tips for empower your brand using social media.

40 tips on Social Media for Personal Branding

  1. Be authentic: Each of us is completely different from the other, don’t communicate in lousy and boring way, don’t settle for good enough and do it for the best, be what you really want to be without imitate others. Sure you know how, right?
  2. Your identity: Did you find it? Nice now Stick with it everyday of your life!
  3. Share: Share, share…Sharing what can be from interest of others – It shouldn’t need to be your content, but others’ – will grant you with a respected voice that people will listen. Consequently, your public will start to see you as an authority in your field.
  4. It’s not about you: Not about me, neither about us, It’s about them…give them the voice, be empathic, try to focus on what they want form their own approach, not yours. Suddenly, everything changes! Surprise?
  5. Be Friendly: Think that every interaction give you the opportunity of being remarkable, how would you act?
  6. Start local: Before attempting to be the king of your country, try to be the king of your own place! Do you get the idea?
  7. Always practice the golden rule: “Do unto others as you would have them do unto you”, easy, isn’t?
  8. Realign yourself: Be what you want people see. Align yourself and don’t lose a single opportunity to market yourself!If I would like to hire you and we’ll see each other everyday, how would you act?
  9. You are the same: Transparency, probably the most important characteristic, it doesn’t matter whether you’re in front of the laptop or not, think in it as an extension of you. The more human you are, the more people will follow you.
  10. Never quit: Really? Don’t be everything for everybody, quit what doesn’t make you happy – and what doesn’t give you any money – You’ll say, what about what you said before? Stick with it and don’t quit! It can work sometimes, but…Do you remember the macho-man saying: “Winners never quit!” Screw it! “Winners quit all the time. They just quit the right stuff at the right time”
  11. Best Marketing ever: Your crowd, they have more power and influence than our brand, difficult to understand, but essential to assume. If you want to use them, you’ll get disappointed, instead they’ll use you, best thing to do, join, melt down and team up with them.
  12. We can do it: Attitude, there’s no bad skills, but bad attitudes, remember that people see you as you are – even if you are behind the networks – the only way we truly engage with people is having the right attitude
  13. No Sales pitches: If you do that at first sight and with everybody, you’re dead man!  The first step is engaging, after they’ll come to you, if they see us interesting, of course, they’ll buy from us.
  14. Build Credibility: Build a relationship, be interesting, listen, support your people, help them, talk with them, share with them and you’ll have it!
  15. You’d better take a seat: It’s gonna be a long journey, it doesn’t mean that because its social media it is going to grow faster – bigger yes – but not faster.
  16. Focus on make a different in your community: Understand your community, know what they want and focus on what they expect from you – and what not –  Do all of this, without asking nothing in return and before they’ll ask you. if you make a difference in their life you’ll be indispensable, and you know what it means, right?
  17. Set up your goals: short/mid/long-term goals as a strategy plan
  18. Coolhunter-trendstter: You should know what’s going on in your industry…What or Who Will Continue to Shape our Social Media World? The faster, the better…
  19. Privacy: be careful, Privacy is unbreakable, for them: don’t spam others with your messages, even if you think they’re interested in…for you: take this game seriously and think of you as a brand, keep what should be private, in private – forget permissions and control what people publish and say about you. If it’s not public why do you publish it? Think in how what you do in Social Media can impact on others – and on you –
  20. Keep your profiles consistent; Customize your profiles and updates to align with the values and uses of each social media platform – but at the same time, keep up a common theme through
  21. You are the brand: It’s hard to build a reputation if you keep changing, If you don’t switch your personality from time to time, why should your brand do it?
  22. you are your brand: And as you’ve grown up and developed skills, traits and abilities through the years, your brand requires a similar kind of development.
  23. Help: Help help help, no matter if it requires some time (not all your time) it will pay off for sure, you’ll have your reward
  24. Human Relations: remember, It’s all about human relations. Connecting in an honest way can bring in new supporters for your product or brand.
  25. Commitment; Everyone talks about passion, but commitment takes into account, if you’re committed you’ll success or at least you’ll will be respected and trust by the audience,
  26. The brand called you: Be consistent with the tone and approach, so all your profiles feel like you. Don’t forget people use social media to connect with a real person. Develop an identity you’re not only proud, but also you can stand behind.
  27. Be human: Think about the image you want to present. We use to act one way around in different situations, with the boss, our girlfriend, our best friends…even if we’re the same person.
  28. Productivity: Set a time to focus on your community, plan and put your efforts on keeping a regularity.
  29. Give: Create stuff that interest others and give it for free, it’s the first step to gain visibility and exposure
  30. Take care of yourself: Be aware about what people say about you. As you use monitoring tools for your clients, use them for you too!
  31. Reputation: Your reputation is built in what you do, what you get and how you get it. It’s important what people say about you, but more important is what you say about people.
  32. You’re not: Don’t try to be everywhere, realign the social media platforms with your strategy and goals
  33. Know your community: Know who is your audience and give your tribe what they want from you differently in each platform. Customize their need according with the target.
  34. Listen: In order to be understood, understand them first, truly understand them! Listen what they have – and want – to say, perhaps you’ll find that isn’t what you thought it was…
  35. Expectations: Clarify what you expect from your audience. Remember that you’ve build credibility on them, so they trust in you, don’t fail them
  36. Don’t be a real pain in the ass: Hey! Give them a breath, give them time to digest your content, it doesn’t matter if you share, create or comment it. Build a logical timeline where you interact with them and give them plenty of time between interaction.
  37. SM platforms; Identify each social platform, know its target and look for the ones that best meets your needs, then set up goals and milestones for each of them
  38. Leverage: This is about leverage! People can help you to get you known, but they’re busy.  If you want to make a great start, I’ll recommend you listening and commenting their posts
  39. Dislike: Honestly, not everyone is going to like you. You’d better accept it.
  40. Shut up and do it: Social Media takes commitment and so doing a little often is a better way of getting results and not showing up sometimes. Remember: if you only show up some of the time, what does that say about you?

Does it makes sense? What other tips would you add to the list?

Read Full Post | Make a Comment ( 1 so far )

Why we should love Social Media

Posted on December 14, 2009. Filed under: Blogging, israelgarcia, Marketing, Social Media, socialnetworks, Why | Tags: , , , |

[tweetmeme source=”Israel_Garcia”]
It’s 1:32 am, I’m sitting in front of my laptop trying to figure out why we’re so dedicated to my “social” crowd, why we cannot go to the bed without a clear idea of a new post for tomorrow, why hundred of thousands of people connect every day for helping one each other, sharing content, new insights, different approaches, exchanging experience or enhancing their knowledge, for instance. Why there’s so much information it could barely be handled, why we’re so puzzled for this thing called Social Media. Is it hate? addiction? Fads? devotion? I think it must being love, if so, why? I wonder why should we love Social Media?

Well, these aren’t easy questions to answer if you don’t see the “Social Media side” of Social Media, which is being easily explained on my earlier post: Social Media With Ease.

Having said that, let’s focus on why we should love Social Media.

“Business facts” about why we are crazy in love with Social Media

  • Making connections we can partner with in future projects
  • The possibility to offer concrete solutions as for individuals as businesses, through social media
  • Bringing the buzzword “Social Media” to life in ways that truly make sense (and make a tangible difference to the bottom line)
  • The wide array of people Social Media exposes us to.
  • A common way to unify, work with and across disciplines (marketing/communication/advertisement)
  • Helping new businesses get up and going with an Internet presence and seeing them increase revenue and ultimately cut costs
  • Allows us to use platforms for carry out effective communication and set up a strategy for every area of social media.

On the other hand, we also can talk about reasons less “biz orientated”.

“All to all” communication

One of the aspects we should love Social Media is the ‘all to all communication’ – which I deeply explained in Social Media with ease – I consider it’s the basic definition behind social media concept.  Unlike traditional media which work under the concept of communication “you to all”. The Tools that social media offer us make possible to store and distribute content created in nature by several people, this content allows interaction, participation, collaboration and redistribution by others. I think it has a lot to do with sharing content.

Getting social

We should also love Social Media for the fact of “getting social”.
Let me explain it, Getting social does not just mean having a MySpace page a Linkedin profile or a Facebook account – it is far beyond that. Getting social is really the defining difference between the future and the traditional marketer.

In the past, it was all about providing information to your readers – the communication was a one-way street. Social media is all about the folk and giving them a voice – therefore making it a two-way street.

Let’s define the different ways of being social

There are different types of social media and each category has different focus (with some overlap in functionality):

  • Social Networking is probably the most widely known Web 2.0 term. FromMySpace to Facebook, LinkedIn, and other similar sites, the focus of social networking is to connect you with others – your friends, people with similar interests, potential employers, and then give you the opportunity to find more connections as your profile grows.
  • Social Bookmarking (like del.icio.usFurlMa.gnolia) sites allow you to organize your favourite sites, tag them for keywords, and keep them all in one place. Very handy. However, what makes these sites social is the ability for you to share them with others.
  • Social Recommendation sites combine the best of social networking and bookmarking to create user-generated recommendation sites. Sites likeDiggNetscape and StumbleUpon encourage users to send items they like and then give others the opportunity to vote on them. There are also a large crop of smaller niche sites like BizzBitesSk*rtBabblzBUMPzee and such that are evolving to cater to the specific needs of certain audiences.
  • Social Content sites include FlickrYouTube, and wikis to name a few. These are sites where users create and manage content from photos to videos, information on a topic, and everything in between.
  • Other sites such as MyBlogLogTechnorati, and Blog Catalog give users the ability to network, bookmark and recommend all under one handy roof.

Of course we could talk about the variety of tools that social media offer us:

Communication

Blogs: Blogger, LiveJournal, Open Diary, TypePad, WordPress, Vox,
ExpressionEngine, Xanga
Micro-blogging: Twitter, Plurk, Tumblr, Jaiku, fmylife
Social networking: Bebo, Facebook, LinkedIn, MySpace, Orkut, Skyrock,
Hi5, Ning, Elgg
Social network aggregation: NutshellMail, FriendFeed
Events: Upcoming, Eventful, Meetup.com

Content sharing

Wikis: Wikipedia, PBwiki, wetpaint
Social bookmarking (or social tagging): Delicious, StumbleUpon,
Google Reader, CiteULike
Social news: Digg, Mixx, Reddit, NowPublic
Opinion sites: epinions, Yelp

Multimedia

Photo sharing: Flickr, Zooomr, Photobucket, SmugMug, Picasa

Video sharing: YouTube, Vimeo, sevenload

Livecasting: Ustream.tv, Justin.tv, Stickam
Audio / Music Sharing: imeem, The Hype Machine, Last.fm, ccMixter, Awdio, Spotify

Reviews and opinions

Product reviews: epinions.com, MouthShut.com
FAQ Communities Yahoo! Answers,
WikiAnswers, Askville, Google Answers

Entertainment

Advertaiment: Cisco Eos
Virtual worlds: Second Life, The Sims Online, Forterra
Game sharing: Miniclip, Kongregate

Others

Information aggregators: Netvibes, Twine (website)

Share, share, share and people will Believe in you

Another aspect we’ll fall in love with, is sharing information with our network, friends, colleagues, customers or even people we bump into in the online world. Social media has changed the tide of the entire communication world, we’d better not keep the information for yourself. I say this just because, we’ll not be able to hold it under our influence for a long. This is how social media is changing the world, letting flow the streams of information among the different communication channels, aiming at a common benefit. Honestly, I do think no matter who we share with… if you really possesses knowledge why not share why the folks? Let the world know what we know and we’ll be rewarded with a very deep sense of self-fulfilment, improvement and satisfaction, there’s no competitive advantage which lasts forever.

First listening, for later on, sharing and giving, will grant you with a respected voice that people will definitely listen. Consequently, the audience will start to believe in you as an authority in your field.

Relationship and networking

Fortunately, and in part thanks to social media, I’ve been able to Connect and Establish professional relationships with fantastic and very interesting like-minded people, from around the globe. we’ve exchanged contents, resources, data, ideas,etc. I’m very grateful to them for it because, I’ve learnt how people see things from a different perspective, not to mention knowledge and experience have I acquired, thanks to them too. At the end, I’ve realised that the more people you exchange views and approaches the more you enhance your knowledge.

Surely, you’ll find authentic, sincere, genuine and helpful people always ready to give you a hand or even offer a guidance in a step you’re willing to take.
To name a few:

  • Establishing partnerships
  • Introducing suitable business contacts
  • Referring you to their clients
  • Trying to find a job in a foreign country

My take

Next January I’m going to take a break and travel to the States to expand my views in Marketing and social media and, studying how things approach from there -I do reckon it’s a must-do for every marketer, if she/he want to have a global perspective of the market and having an idea of what is coming – Therefore, I am looking for new prospectives and approaches for the time I’ll be in The States- it’d be great, if I can find a part-time job, so I can combine with my studies -.After, when I finish my studies, I’d like to find a full-time job because, I would like to get as much experience as I can in The States.

As a result I started to contact with my network explaining them the situation… Amazingly, almost everybody I contacted with, have offered me different opportunities that went from introducing me to people who is looking for similar profiles as mine, to arranging interviews for when I arrive at the States. Furthermore, there have been people as Pat Beaird, Gary R CookDianna Harrold or Orietta Ramirez (to name a few), who I’d like to say thanks for the effort they put on helping me in every step I took.

This has taught me one more time that human being is simply marvellous; we never know who are we going to find in our way and how this interaction can change our path, though what I’ve already find out is, every person you meet, every relationship you make or every contact you add to your network, definitely will play a role in your life. Now perhaps you’re asking, to what extent they’ll play a crucial role?… well, it depends on the degree of engagement you build with your social crowd.

I’ve to admit that human interaction is what I love the most of Social Media.

As you can see we couldn’t say just about one thing about why we should love about Social Media. Certainly, I feel very lucky doing what I like to do. Although, my mother can not brag about it in the hairdresser

Do you love Social Media? Why?  Should we embrace it? Or reject it? What’s your view? And yet, that’s part of the game. Let us know what works. Fair?

Share

Read Full Post | Make a Comment ( 4 so far )

  • About Isra García


    My job simply isn't make waves but riding them!

    I help and guide individuals and organizations on ”going social“. That is to say, I architect and execute social media strategies in order for them to maximize their reach, build influence and harness the power of global communications building social relationships within an engagement perspective.
    Let's make it happens!

  • Recent Tweets!

    Error: Twitter did not respond. Please wait a few minutes and refresh this page.

  • Most Rated Posts!

  • Best Del.ici.ous!

  • RSS Freakonomics Blog

    • An error has occurred; the feed is probably down. Try again later.
  • RSS Social Steve’s Blog

Liked it here?
Why not try sites on the blogroll...

%d bloggers like this: