Building a Social Web Framework

Posted on December 8, 2010. Filed under: New Concepts, Social Media, social networking, Strategy, Tactics | Tags: , , , , |

[tweetmeme source=”Israel_Garcia”]

Question: How can you build a stronger and effective Social Media ecosystem?

Answer: Designing a Social Media Framework.

Have you ever thought in your social media framework?

Due to the rapid adoption of social media, I’ve come up with a new Social Media Framework aimed to empower Business and Communities beyond Social Media. It’s based essentially on Human Business Interactions.

To me, the social media framework aids comprehension of workflow experiences by describing their components, it also optimizes my social media workflow in an easier way since a framework may include components that are applicable to them all.

Why do you have to care about? because badly designed processes lead to slow and inefficient response of your audience, ineffective communication, wasted time, disappointing experiences and poor degree of engagement. Not to mention driving yourself to nowhere.

Social Media Framework

This is how I’d do it – Actually, it’s how I do it –

Social Media Marketing Framework by Isra García

  • Optimize and manage your time in Social Media, designing a Social Media Workflow (link to the complete function model)
  • Did I mention the word sharing? Share news resourcestoolsbest practices, tips and guides through social bookmarking platforms.
  • Rock with Twitter: Use it heavily for different purposes such as, RT useful linksWOM, spread the news, share insights with professionals, learn what is hot, real-time conversations, gain more affluence on your social networking platforms, support interesting initiatives, building a reputation on the field I work on, promote your blog, look for trend topics , getting ideas and enlightening tips from brilliant people.
  • Your effort and sacrifice deserves be known and shared for the benefit of others: Posting papers, concepts, frameworks, reports, projects, strategies, marketing plans or campaigns I’ve developed, so people can get insights from it.
  • Knowledge don’t belong to you nor me, but the universe: Spread what you know, share what others shared with you, teach what you’re good at, learn from everybody, write about how you put in practice these campaigns, or explain how you reached this conclusion that made you point a success and so on. Don’t forget, quote your resources and tell the attributions!
  • Fall in love in “long-term relationships” with LinkedIn: Use it insistently for giving and receiving feedback, reading interesting posts, commenting on them, find your key connections and engage with them, share ideas in the groups discussions, also participating in Q&A (either giving advice or receiving it). Should increase your visibility, it will improve the chances of being contacted. Connect and be connected!
  • Have a break and have some fun on Facebook: Aim it to talk and engage with your friends. Create lists to giving different degree of permissions to your crowd and segmenting the information according to the content you usually share with them. Forget the Social Media Buzz and take a breath – if you wish –
  • Don’t make waves, ride them: Use Google Wave for a collaborative tasks, develop projects, exchange ideas, brainstorming, conceptualize campaigns and seeing how others can enhance your work.
  • Grease the hub of your timing belt: Your blog, Do you love it? No? You must, because it’s the place where all your efforts, time, money and even romantic relationships are going to end up. All you do on Social Media has being meaningful to your blog. If not, I suggest you may want to reconsider your strategy. Give a personality, a sense of humor, a purpose, a regularity,  a bottle of Möet if he wants it and you’ll have your reason to give the very best of yourself in this URL. I always say that your blog is the extension fo your personality. Agree?
  • Managing and optimizing:  As I explained in the post social media resolutions for 2010, it’s essential define your strategy, set your goals and  monitoring your results but, it’s vital not being overwhelmed by its magnitudes. Hence, write down every procedure, pattern or system you follow to implement your social media workflow and start developing a schedule with all the tasks you performs every day, together with the time spent, the activities, the allowance, restrictions, and of course, deviations.
  • Make efficient use of Social Media through the available Social Web tools that best meets your needs: I Use tools as TweetDeck, Posterous, TwitterSearch, GetSocial, ShareThis, bit.ly, tagthe, DropBox, Postling, Storify, Skypecurated.by and many others…
  • Boost your Social Media initiatives with productivity tools as: Mindjet Manager, OmniGraffle, WorkFlowy, evernote, Silverlight and Docs
  • Take care of you – and your people: Monitor, track and follow all what’s being said about the brand (are you the brand? Yes you are!) Not to mention, the thought-provoking ROI. Here you have a few I use: Socialmention, Radian6, Trackur, FlowTown, FollowEye, ChartBeat, Google Alerts.
  • Plan for failure: If it doesn’t work, try changing and adjusting things to your needs. I know how it works to me, for you instead it can be slightly different. Be aware that you need to have hundred of bad ideas to have 1 or 2 great ideas. Do you get the idea?

Does it works for you? How would you enhance it? What would you add? Do you have your own social media framework? I’d like to know your thoughts…

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WARKETING: The battle of Marketing

Posted on July 15, 2009. Filed under: approaches, Insights, Marketing, New Concepts, opinions, Strategy, Tactics | Tags: , , , , |


I have been reading about this -marketing terminology (perhaps derivative?) for a while and I would like to  go more in depth with the blessing of all the readers and bloggers who care about it…

The arduous daily struggle faced by today’s executives requires them to think and act with initiative, to exploit any situation in a meditated way,  the ability of the commander and his people gives the value of a militant group.
It is believed that the way of thinking and acting of  East and West is completely different because of its history and its leaders, but we will see below that no matter where the thoughts and the rules that always teach us come from, all have the same goal
In the far east many years ago specifically 500 BC. Chinese strategist Sun Tzu wrote The Art of War established the foundations of the military strategy of the East, which relies on the concept that in order to win, it always requires good planning. Sun Tzu said that those who have real skills to battle may refer the army to engage the enemy without fighting.
While in the west the German General Carl von Clausewitz wrote On War the eighteenth century, which provided the basis for the west  military strategy, within which the essential idea is that in order to win you must fight the most important battle.
If  it’s interpreted correctly, both strategies can be very useful to a business strategy:
Clearly, in the preceding paragraph  Sun Tzu’s thought points to strategic busniess aims and Clausewitz provides the tactical aspect.
A good strategic planning with real results starts in acknowleding when ends the strategy and begins the tactics
To differentiate both we will add to our terminology, the word “Contact”, it is a word that suggests, perhaps like no other, the boundary between strategy and tactics.
In war, the strategy is stopped right on the border. And the tatcics starts when the contact is made with the enemy. So in business, it stops at the door in which a client will make a purchase decision. When an executive speaks with a client, the developed action action is a tactic. When the sales manager will plan to visit the client, the action is strategic.
In the company’s activity, irrespective of their category, the winning strategies are formulated before- I would add in a long term. And the tactics are  required to maximize the physical, intellectual and moral capabilities of the team (nothe the term Team, not staff) in achieving the busniess objectives  as a whole.
In the tactical field force is not just quantity, it must be added the capacity of each person who makes up the organization, courage, boldness and determination to success. Where and how many people started Microsoft?
Summarizing the above and giving a start to this marketing derivative, we have defined principles as for the strategy as for the tactics, these are:

Principles of the WARKETING  strategy
1. Surprise
2. Security
3. Offensive
4. Economy of forces
5. Media meeting
6. Freedom of action

Principles of Tactical WARKETING

1. Offensive Spirit
2. Capacity
3. Mobility
4. Creativity
5. Support

This post has been inspired by the original article: “Warketing” by Sergio Gajardo Ugás

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Show your warts!!!

Posted on May 14, 2009. Filed under: Ad, Buzz marketing, Facebook, Guerrilla, Media planning, Operational, Prospects, relational marketing, Service marketing, Social Media, Strategy, Tactics, Trends, Twitter, Uncategorized, Youtube | Tags: , , , , , , , |

Tell the truth. Even if it hurts, it will help.

Rather than hide your weaknesses, admit them. That will make you look honest and trustworthy – a key to selling a service. 

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  • About Isra García

    My job simply isn't make waves but riding them!

    I help and guide individuals and organizations on ”going social“. That is to say, I architect and execute social media strategies in order for them to maximize their reach, build influence and harness the power of global communications building social relationships within an engagement perspective.
    Let's make it happens!

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